"Permanent" is a bit misleading, the term "semi-permanent" is more accurate, considering that it does fade over time. The reason against “permanent” makeup is for the process to appear more natural. The goal is to receive an adjustment in shade that looks like it could be your own, so to do that, the pigment is implanted more shallow in the layers of the dermis (skin) than that of a permanent tattoo. This is why it allows for fading over the course of two to three years, which is the desired action, so that updates can be made to reflect your changing skin tones, hair colors and effects from aging. Technicians work with high-quality pigments, which are shade-matched to be an exact reflection of the hairs, and/or skin. The procedure is carried out with a variety of needles, ranging from a single needle to multi-prong needles depending on the desired effect. Make sure to do research on the places you're considering. Read reviews, as well as view before and after pictures, and verify that the technician has actually received training and is licensed and insured. There are many people out there saying they can perform these procedures, only to leave the client with a bad, ugly job, or maybe even worse…an injury or infection. If they are not a legitimate business that can show their certificate of training, their licenses, and proof of insurance…run away fast!!! Every appointment begins with a consultation, and then a drawing of a template of what is being done. Once the client approves, then the proper shade is picked, and the numbing agent is placed on the site. At this time, while waiting the 20-40 minutes for numbing to take hold, the technician will go over your medical history. They should offer to show you, but if not…ask to see any needles that they will use, to verify that they are sanitized and pre-packaged. After the first pass, the client is usually comfortable, and they say it was easier than they thought it would be. If necessary, a second application of numbing can be applied at this time. The procedure continues until the technician has achieved the artful appearance desired. At this time, it is shown to the client for review. A good artist and technician will always listen to the client and make sure they are 100% pleased before leaving. Though there isn't much downtime associated with semi-permanent makeup, you can expect your lips to be slightly swollen immediately after, with eyeliner, your lash line will be a bit red (almost as if you've been crying, nothing too serious), and your brows will be pretty crisp and dark. Everything should fade by a few shades within five to seven days, where the effect is softened by up to 40%. As healing proceeds, it make get itchy, but never, never, never scratch or pick at the area. Use only mild soaps while cleansing and use an ointment daily, that should have be supplied by your technician. Typically, the semi-permanent makeup should last anywhere from a year and a half to three years, just be cautious of the ingredients in your anti-aging serums and moisturizers. Retinol, vitamin C, or hydroquinone, will fade the brows and lips faster almost by half. Chlorine water from pools or spas, salt water or sun exposure can shorten the life of semi-permanent makeup, as well. It is recommended to schedule your follow up appointment at 5 weeks.